New Product Introduction
Drive More Demand with Effective New Product Introductions
New product launches introduce new complexities into a supply chain, such as new SKUs, new merchandizing strategies, new volumes, and new markets. Overcoming these complexities results in innovation, market leadership, and ultimately, higher revenues.
To identify true demand, manufacturers need clear insight into downstream promotional strategies and results. Vendors and partners need to understand product demand in real time to overcome the production-demand gap. Manufacturers also need to keep track of new version releases or items that are soon to be obsolete due to technology advances. For example, to maintain production levels or predict future requirements, a microprocessor equipment manufacturer needs visibility into the release successes of their partner's block-buster gaming gadget.
TIBCO's event-driven platform enables manufacturers to detect event patterns in retail and other channels regarding which products are selling and which are gaining dust on the shelves. This information can provide critical timely insight as to whether to produce a new product or scale up an existing product. Such insight enables an integrated manufacturing system that complements cost effective production, faster designs, and less expensive prototypes. Transparency into supplier, partner, distributor, and retailer performance improve inventory demand assessments.